New Membership Director Joins Edinburg Chamber Staff

The Edinburg Chamber of Commerce and Board of Directors are pleased to announce Christina Barrera as their new Director of Membership. 

Barrera will work closely with leadership and staff to forward the mission of the chamber by expanding and serving over 300 chamber members. “Christina’s passion to serve others and her understanding of marketing and sales made this a clear choice. We are excited to welcome her to the team,” said Ronnie Larralde, Executive Director at the Edinburg Chamber of Commerce.

Barrera comes to the Edinburg Chamber with 10 years of experience in the sales and marketing industry. Most recently, serving as Marketing Manager/Realtor for Coldwell Banker La Mansion and SOCIALIFE Magazine. 

Her previous role focused on promoting and creating partnerships with local businesses through strategic advertising. Barrera is experienced in providing public relations support, assisting in the logistics of events, and working closely with different organizations and individuals to foster growth in the community. 

Barrera will continue to extend her partnerships with local businesses at the Edinburg Chamber, “I am so grateful and excited for the opportunity to be a part of a wonderful organization like the Edinburg Chamber. I’m ready to hit the ground running, and help the Edinburg business community by highlighting all that the chamber can provide for them.” 

Christina was born and raised in Pharr, TX and is a graduate from PSJA North High School. Barrera earned her degree in Communication Studies from the University of Texas – Rio Grande Valley. 

During her free time, Christina Barrera serves on the Board of Directors at the Women’s Council of Realtors and American Advertising Federation -RGV. Christina enjoys the company of her Golden Retriever, Jackson, and is an advocate for animal welfare volunteering her time at the Palm Valley Animal Society. The Edinburg Chamber of Commerce is a network of leaders serving Edinburg and the region as an advocate and resource, advancing commerce and the quality of life. For more information on membership at the Edinburg Chamber of Commerce visit or call (956) 383-4974.