Texas Cook’Em started as a cookout. Now? It’s become a Valley tradition. Fifteen years in, it’s the event families plan around, pitmasters circle on the calendar, and the reason Edinburg owns the Fourth of July in South Texas. It’s because the food is real, the competition is sanctioned, and the community keeps showing up. In 2026, with more than 12,000 people expected at Ebony Hills Golf Course, Texas Cook’Em is bigger than it’s ever been. And ever after all this time, it’s still free to attend.